The Heart of Our Community: Celebrating National Farmers Market Week
- Aaron Creighton
- Aug 7
- 3 min read

There's an energetic and lively feeling in the air in the Inland Empire when the local farmers market is busy. It's the sounds of trade, the sight of sun-warmed produce, and the smell of freshly baked bread.
This captures the spirit of National Farmers Market Week, a nationwide celebration honoring these vibrant centers of local food, community, and connection.
In Riverside and San Bernardino counties, farmers' markets are more than just places to buy groceries. They serve as a direct link between urban communities and the area's rich agricultural history.
These markets are where neighbors interact with the farmers who grow their food and share a sense of local pride. This week, we have a special opportunity to honor these important gathering spots.
A Nationwide Effort to Support Local Food
The origins of National Farmers Market Week trace back to a desire to promote and strengthen local food systems. The Department of Agriculture launched the event by proclamation in 1999 to raise awareness about the benefits of farmers markets for both farmers and consumers.
It acknowledged that these markets are essential for supporting small-scale farmers and providing communities with access to fresh, healthy, and seasonal produce.
The purpose of National Farmers Market Week is to emphasize the vital role these markets play in our society. They serve as important direct sales outlets for family farms, which are crucial for their economic survival.
They also offer a space for shoppers to connect with the people who grow their food, fostering a more transparent and resilient food system. It's a celebration of community, health, and our unique Southern California landscape.
The Benefits That Blossom at Our Farmers Markets
Farmers' markets provide an experience you can't find anywhere else.
Unbeatable Freshness and Flavor: In a region celebrated for its excellent produce, shopping at a farmers market means your food is harvested just hours before you buy it, ensuring peak freshness, flavor, and higher nutrients compared to produce that has traveled long distances.
Supporting the Local Economy: When you shop at an Inland Empire farmers market, you're directly supporting local farmers and artisans. More of your money stays in our community, helping sustain family farms and create jobs.
At a farmers market, you can build a stronger connection to your food. Farmers and vendors are often passionate and knowledgeable about what they sell. They can share cooking tips, recipe ideas, and provide insight into where your food comes from—whether it's the history of a specific citrus variety or the story behind a unique heirloom tomato.
These markets are not just about food; they also help protect the environment. Since the food doesn't have to travel as far, farmers markets reduce carbon emissions caused by transportation. Many vendors also use sustainable farming methods that are better for the environment.
Celebrating in the Inland Empire
Across Riverside and San Bernardino counties, our local farmers' markets are a fantastic way to celebrate National Farmers Market Week. The Riverside Downtown Farmers Market on Wednesdays is a lively community hub, while the Corona Certified farmers market on Saturdays offers a fun weekend outing.
The Temecula Farmers Market and the Chino Hills Certified farmers market are also popular spots with a wide variety of fresh, local products.
In the San Bernardino Mountains, several farmers' markets thrive, including the Twin Peaks Farmers Market in Twin Peaks every Thursday starting at 3 p.m. and the Rim of the World Farmers Market in Lake Arrowhead at Rim of the World High School every Sunday from 10 a.m. to 3 p.m. The Big Bear Lake Farmers Market operates on Fridays through October from 3 p.m. to 8 p.m.
To find specific events, check the social media pages of your favorite local markets. Some may feature special vendor highlights, cooking demonstrations, or family-friendly activities.
The best way to celebrate National Farmers Market Week is to visit and shop. Make it a memorable trip, fill your bag with the season's best, and chat with a farmer or artisan.
Your support will not only benefit your family and your health, but it will also help ensure these vital community hubs continue to thrive for years to come.
When you shop at your local farmers market, you support local farmers, artisans, and the community. National Farmers Market Week reminds us that in a world full of complex supply chains, we can find the most direct and meaningful connection to our food right in our neighborhoods.
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