Privacy Policy

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Last Updated: June 9, 2025 Effective Date: June 7, 2025

This Privacy Policy describes how California Farmers Market Collective collects, uses, processes, and shares personal information when you visit our website, cafarmersmarket.com (Farmers Market Times), or interact with our services.

We value your privacy and are committed to protecting your personal information. This policy is designed to help you understand your rights and our practices regarding your personal information, particularly as it relates to the California Consumer Privacy Act (CCPA).

1. Information We Collect

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household ("personal information").

We may collect the following categories of personal information:

• Identifiers: Such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, driver's license number (if applicable), or other similar identifiers.

• Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)): Such as name, signature, Social Security number (if applicable), physical characteristics or description, address, telephone number, passport number (if applicable), driver's license or state identification card number (if applicable), insurance policy number (if applicable), education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information (if applicable), or health insurance information (if applicable).

• Protected classification characteristics under California or federal law: Such as age, race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information.

• Commercial information: Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

• Biometric information: (Only if applicable, e.g., fingerprint for access) Physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data.

• Internet or other similar network activity: Browse history, search history, information on a consumer's interaction with a website, application, or advertisement.

• Geolocation data: Physical location or movements.

• Sensory data: Audio, electronic, visual, thermal, olfactory, or similar information (e.g., CCTV footage if you have physical premises and record, otherwise remove).

• Professional or employment-related information: Current or past job history or performance evaluations.

• Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)): Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, financial information, or disciplinary records.

• Inferences drawn from other personal information: To create a profile about a consumer reflecting the consumer's preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

Sources of Collection: We collect personal information from:

• Directly from you: When you create an account, make a purchase, subscribe to our newsletter, fill out forms, contact us, or otherwise directly provide us with information.

• Automatically: As you navigate through the Site, we may collect information about your equipment, browse actions, and patterns using cookies, web beacons, and other tracking technologies.

• From third parties: Such as business partners, service providers, or public sources.

2. How We Use Your Personal Information

We may use the personal information we collect for one or more of the following business purposes:

• To fulfill or meet the reason you provided the information (e.g., to process your orders, respond to your inquiries).

• To provide, support, personalize, and develop our Site, products, and services.

• To create, maintain, customize, and secure your account with us.

• To process your requests, purchases, transactions, and payments and prevent transactional fraud.

• To provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.

• To help maintain the safety, security, and integrity of our Site, products and services, databases and other technology assets, and business.

• For testing, research, analysis, and product development, including to develop and improve our Site, products, and services.

• To personalize your Site experience and to deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our Site, third-party sites, and via email or text message (with your consent, where required by law).

• To respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.

• As described to you when collecting your personal information or as otherwise set forth in the CCPA.

• To evaluate or conduct a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by us about our Site users is among the assets transferred.

3. Sharing and Selling Your Personal Information

We may disclose your personal information to a third party for a business purpose. When we disclose personal information for a business purpose, we enter a contract that describes the purpose and requires the recipient to keep that personal information confidential and not use it for any purpose except for performing the contract.

We do NOT sell your personal information in the traditional sense (e.g., exchanging it for money). However, under the CCPA, "sale" is broadly defined to include disclosing or making personal information available to a third party for monetary or other valuable consideration. We do NOT engage in such "sales" of personal information.

We may share your personal information with the following categories of third parties for a business purpose:

• Service Providers: Third parties who provide services on our behalf, such as payment processing, website hosting, data analysis, information technology, customer service, email delivery, auditing, and other similar services.

• Business Partners: With whom we may jointly offer products or services, or whose products or services may be of interest to you.

• Legal and Law Enforcement: When required by law or in response to valid requests by public authorities (e.g., a court order or government agency).

• Affiliates: To our subsidiaries, affiliates, or parent company for purposes consistent with this Privacy Policy.

• In connection with a business transfer: In the event of a merger, acquisition, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets.

4. Your Rights Under the CCPA

The CCPA provides California residents with specific rights regarding their personal information. This section describes your CCPA rights and explains how to exercise those rights.

A. Right to Know (Access) You have the right to request that we disclose certain information to you about our collection and use of your personal information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you:

• The categories of personal information we collected about you.

• The categories of sources for the personal information we collected about you.

• Our business or commercial purpose for collecting or selling that personal information.

• The categories of third parties with whom we share that personal information.

• The specific pieces of personal information we collected about you.

• If we sold or disclosed your personal information for a business purpose, two separate lists disclosing:

  • Sales, identifying the personal information categories that each category of recipient purchased.

  • Disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

B. Right to Delete You have the right to request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.

We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, or otherwise perform our contract with you.

2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.

3. Debug products to identify and repair errors that impair existing intended functionality.

4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.

5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.).

6. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.

7. Comply with a legal obligation.

8. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

C. Right to Opt-Out of the Sale or Sharing of Personal Information As stated in Section 3, we do NOT sell or share your personal information under the CCPA's definition. Therefore, we do not offer an opt-out for the sale or sharing of personal information because we do not engage in these activities.

D. Right to Non-Discrimination We will not discriminate against you for exercising any of your CCPA rights. Unless permitted by the CCPA, we will not:

• Deny you goods or services.

• Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.

• Provide you a different level or quality of goods or services.

• Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

5. Exercising Your CCPA Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to us by:

• Emailing us at: twinpeaksfarmersmarket@gmail.com

• Calling us at: 909-547-4567

• Writing to us at:

PO Box 272 

Skyforest, CA 92385

 

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.

Your request must:

• Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. This may include [list specific verification methods, e.g., your name, email address, account number, or recent order details].

• Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. We will only use personal information provided in a verifiable consumer request to verify the requestor's identity or authority to make the request.

6. Children's Privacy

Our Site is not intended for children under the age of 16. We do not knowingly collect personal information from children under 16. If we learn that we have collected or received personal information from a child under 16 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 16, please contact us at [Your Support Email Address].

7. "Do Not Track" Signals

Some web browsers may transmit "Do Not Track" signals to websites with which the browser communicates. As there is no standard for how "Do Not Track" signals are handled, we do not currently process or respond to "Do Not Track" signals.

8. California's "Shine the Light" Law (Cal. Civ. Code § 1798.83)

California's "Shine the Light" law permits users of our Site who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to [Your Support Email Address] with "California Shine the Light Request" in the subject line.

9. Changes to Our Privacy Policy

We reserve the right to amend this privacy policy at our discretion and at any time. When we make changes to this privacy policy, we will post the updated policy on the Site and update the "Last Updated" date. Your continued use of our Site following the posting of changes constitutes your acceptance of such changes.

10. Contact Information

If you have any questions or comments about this Privacy Policy, the ways in which [Your Company Name] collects and uses your information described above, your choices and rights regarding such use, or wish to exercise your rights under California law, please do not hesitate to contact us at:

California Farmers Market Collective

PO Box 272 

Skyforest, CA 92385

 909-547-4567 ​

twinpeaksfarmersmarket@gmail.com

https://www.cafarmersmarket.com/contact